Direct Sales…. How to get New Customers & Recruits

For almost 10 years, I was involved as a Representative and then eventually became a Recruiter/Mentor with the company meet mark.  It was a separate division of Avon Products that began in 2003 which merged back with Avon in 2013.  The meet mark. line was marketed toward Avon’s younger demographic, which would eventually become Avon ladies of the future.  I had a lot of success during my time with the company.  From being a top seller, winning incentive trips, having a team of my own recruiters that helped share the company and opportunity with others, and eventually as a mentor for not only my team of recruiters, but anyone who was recruited too.  I accomplished all of this first as a full time college student with an internship and 2 part-time jobs.  Then kept up with it as I graduated and got a full time job in the corporate world.  After mark. was merged back with Avon, I chose not to transfer my status over to Avon.  At that time, I was so busy with my full-time job, family, and just everyday life, I needed a break.

For the last year or so, I’ve been looking for something to replace what I had with mark.  It was one of the best times of my life, and taught me so many valuable life lessons.  I met SO MANY amazing people during that time, most of which I’m still in contact with today.  If you’re looking to get started in the direct sales industry, I highly recommend looking into Avon.  There is still a low start-up fee, the company and it’s products are known worldwide, and it’s fairly simply to get started.  I am not currently an Avon Representative, but myself and my family still continue to purchase the products.  I’m never without a stockpile of their Moisture Effective Eye Makeup Remover Lotion.  It’s hands down my favorite Avon product of all time.

Ok, I’m getting side tracked from the point of this post.  My reason for posting this is to share some ideas for finding new customers that I collected from my past in the direct sales industry.  I plan to utilize a lot of these ideas in my current venture with AdvoCare.  The key to all of them is….CONTACT.  You have to get out there and talk to people.  Wear your brand colors, talk to the cashier at checkout, add friends of friends on Facebook, get out of the car while you’re waiting in the carpool line, etc.  It doesn’t matter where you are, just get people talking. And then comes the IMPORTANT part.  You must LISTEN to what they are saying.  People like to talk.  They like to tell their stories about what’s going on in their lives.  It’s your job to listen to them and find out if what you have to offer is something that will benefit them.

So here are 70 ideas for getting new customers and recruits for your direct sales business.  It’s best if you can implement several of these every single day.  The more contact you have, the more chances you have to share your brand.  Obviously all of them won’t be applicable to every single direct sales company out there, but this will give you some ideas to get started.

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1. Send a catalog to a coworker that has moved.
2. Send a catalog to your Tupperware, Discovery Toys, etc. Representatives or exchange parties. (or exchange customer lists)
3. Post a catalog in the employee lunchroom.
4. Post a catalog in the teacher’s lounge at your child’s school.
5. Hold an Open House. (At your own home or even a friend’s. Offer hostesses a gift for having it at their house.)
6. Have a booth at the school fair, church fair or county fair.
7. Advertise in your alumni newsletter and/or local newspaper.
8. Give a catalog to the receptionist at your doctor’s or dentist’s office.
9. Include a flyer/business card with sample in your bill payments. (Or pay bills in person!)
10. Call past hostesses and customers that haven’t purchased for awhile.
11. Put a current catalog or flyer on your neighbor’s door. Consider making up some 10% discount coupons for first time orders.
12. Ask friends to have a party or class.
13. Advertise in your church bulletin.
14. Make product uses flyers for every product and handout.
15. Host an office party or brunch.
16. Host a show before or during a PTA meeting as a fundraiser.
17. Mail out catalogs with spouse wish lists for the holidays to the other spouse.
18. Host your own show. Could even be a fundraiser for your favorite charity.
19. Join the Welcome Wagon program in your town. New residents may be looking for service or may need extra money.
20. Participate in a school fundraiser.
21. Have your husband/significant other promote the products at work.
22. Have you and your family members wear a logo t-shirt or hat with the company you represent on it.
23. Hold a Holiday Shopping Show.
24. Offer a Christmas wish list to your guest and then call the gift giver and tell him/her what the guest wants.
25. Set up a display at the mall or a craft show.
26. Wear a button on your coat or purse promoting a product or the opportunity.
27. Ask past hostesses at shows to talk about their free gifts.
28. Hold an opportunity meeting.
29. Random mailings. Open a phone book and randomly choose.
30. Mention hostess incentives and other benefits at least three times per show.
31. If your company offers guaranteed minimum earnings on a first order, tell about it when you demonstrate higher priced items.
32. Mention how much your “average” hostess gets in products.
33. At the beginning of your party, mention the hostess goal.
34. Share upcoming specials at parties, fairs and during follow up phone calls.
35. Show your hostess how much she saved by having a party.
36. Have an “automatic purchase” program with your customers so that they get their supply of reusable products without having to remember to order them. (great for skin care products, bath lines, candles)
37. Get family and friends to get orders for you at their work places. Give them a percent of the sales they get for being helpers.
38. Have a special “helper” appreciation party once a year.
39. Call your local realtor and suggest a “welcome to your new home” gift they get from you to give to their customers.
40. Offer to do a teenage birthday makeover party.
41. Start an e-mail address book of customers who want to know what the monthly specials are.
42. Make a flyer asking for referrals and include it in every customer order.
43. Offer a bridal registry, new mom registry.
44. Follow up every customer lead within 24-48 hours.
45. Be friendly and enthusiastic.
46. Ask 3 people that you meet during the day “Are you getting service now? Are you looking for extra income?”
47. Use your products at home, work, camping, parties, etc.
48. Give products for gifts to your family and friends.
49. Read sales, self-improvement and positive thinking books.
50. Call at least two potential customers per day.
51. Don’t be shy talking about your product or your business.
52. Dream and imagine the possibilities.
53. Set goals and review them regularly. Make a dream collage and post copies wherever you’ll see the all the time.
54. Ask friends to help you get started or the reach a certain goal.
55. Give products as donations for church and school raffles. Make sure to include your business cards!
56. Smile when talking on the phone. Keep a mirror in front of the phone so you’ll always check your attitude.
57. Review past orders and call those customers who ordered the current specials in the past and tell them about the specials.
58. Be prepared to answer questions about your “work”.
59. Call the most familiar people first.
60. “No” only means “I’m not interested in your product or opportunity today”. It’s not a personal thing.
61. Call those who said, “I’ll call you back.”
62. Spend time every day working on some aspect of your business.
63. Be willing to ‘share’ the business opportunity.
64. Contact schools, church groups about fundraising.
65. Sponsor a sports team for the advertising.
66. Call and get an “adopt-a-highway” mile in you and the company you represents name.
67. Give extra time and service to good customers- they will be repeat customers.
68. Carry a notepad to jot down names and ideas as you think of them.
69. Leave your business card in the frame of the mirror in the bathroom at the mall.
70. Send out a press release when you get a promotion, move to a new level in recruiting or attend the company convention.

One last thing, and it’s probably more important than anything.  If I learned anything during my time with mark./Avon, it was this – “Follow Up is the Key to Your Success”.  You must get contact information for everyone you meet, and follow up with them at a later date.  It’s best if you can set up a future time/date during your first contact with them, but if you can’t, be sure to give them a call, send a text, email, or Facebook message the next day.  We get so busy in our everyday lives, that it’s easy to forget even the things we are most interested in.  So follow up with your contacts and you’ll see what I’m talking about.

I hope this list is helpful! Please leave comments and suggestions below!

Beth

Back to Blogging….

I had a blog a few years back.  I actually kept up with it at first.  Back then I had so much time it seemed to work on DIYs, crafts, sewing, and antique/thrift store hunting.  But as our lives got busier, we changed jobs multiple times, spent a year a part in Houston, TX and experience everything else that makes life interesting, blogging got pushed to the back burner.

I’m excited to start again at this new stage in our life and share about our journey.  I hope to share my thoughts, inspirations, and things I enjoy doing.  It’s the everyday stuff I find most interesting when I read other’s blogs, so that’s what I’ll be sharing here.  And hopefully lots of photos along the way.

So let’s get started and see where this journey goes…….